Understanding the music industries /
Guardado en:
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| Otros Autores: | , |
| Formato: | eBook |
| Lenguaje: | inglés |
| Publicado: |
London :
Sage,
2013.
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| Materias: | |
| Acceso en línea: | Ebook suscrito en eLibro.net |
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Tabla de Contenidos:
- 1 Studying The Music Industries - Key Findings - Getting Started - Organizational Structure - Political Economy - Culture Industry - Sociology - Musicology - Metanarrative - Historical Analysis - Technological Development - Media Ecology - Digital Technologies - Issues - Conclusion - Further Reading - 2 The Recorded Music Industry - Key Findings - The Structure And Size Of The Recording Industry - A Brief History Of The Recorded Music Industry - The Majors: Business Structures And Characteristics - The Independent Sector: Definitions And Types - The Ideology Of Independence - Strategies For Dealing With Uncertainty And Risk - Conclusion - Further Reading - 3 Songwriting And Publishing - Key Findings - Songwriters, Performers And Publishers - Motivations - Songwriting As Commercial Practice - Songwriting Methods And Tools - Music Publishing - Traditional Income Streams - New Income Streams - Sampling - Conclusion - Further Reading - 4 Music Production - Key Findings - Changing Models And The Mythology Of The Recording Studio - The Production Process - Tracking - Mixing - Mastering - Manufacturing - Production Careers And Roles - Project Studios, Midi And Other Developments - Conclusion - Further Reading - 5 Music Distribution - Key Findings - Introducing Music Distribution - Physical Distribution - Mass-Market Retailers - Independent Retailers - Second-Hand Retailers - Online Music Distribution - Streaming Services - Music Media Distribution - Unauthorized Distribution - Conclusion - Further Reading - 6 Music Promotion - Key Findings - Marketing, Branding And Gatekeeping - The Promotional Campaign - Music Journalism - Radio - Television - Point Of Sale (Pos) Marketing And In-Store Music - Sponsorships And Endorsements - Grassroots Marketing - Social Media/Mobile Media - Conclusion - Further Reading - 7 The Live Music Industries - Key Findings - The Resurgence Of Live Music - A Brief History Of The Live Music Industry - Motivations For Live Concert Touring - Authenticity And Live Performance - Live Music Sponsorship - Roles And Responsibilities - Live Performance Contracts - Concert And Festival Ticketing - The Relationship Between The Recorded And The Live Music Industries - Conclusion - Further Reading - 8 Music Audiences - Key Findings - Understanding Music Audiences - Music On The Move: From The Walkman To The Iphone - Music And Social Media Consumption - Heritage And Nostalgia - Record Collecting - Conclusion - Further Reading - 9 Copyright And Music Piracy - Key Findings - Introducing Copyright - Copyright Basics - Key Terms In Uk Copyright Law - Us Copyright Law: Key Differences - Collection Societies - Music Piracy - Music Industry Responses To Piracy - Artist Responses To Piracy - Conclusion - Further Reading - 10 Contractual Agreements And Relationships - Key Findings - Artist Management Agreements - Music Publishing Agreements - Recording Agreements - Conclusion - Further Reading - Conclusion - Complexity And Symbiosis - Be Wary Of Metanarratives - Diversity And Reorganization - Where Next? - Glossary - References