Startup, scaleup, screwup : 42 tools to accelerate lean & agile business growth /
Guardado en:
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| Formato: | eBook |
| Lenguaje: | inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2019.
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| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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Tabla de Contenidos:
- 1 Persistence of Vision: Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future
- 2 Stories of Your Life and Others: Discover the Business Lifecycle of startups and scaleups and reflect on exploration, execution, and Product/Market Fit
- 3 Picking Up the Pieces: Make a Business Quilt by remixing the Lean Canvas and Business Model Canvas and adding a dimension of time
- 4 The Persona Protocol: Better understand your target customers and their Jobs to Be Done by creating Lean Personas
- 5 Fortune’s Wheel: Figure out your Unique Value Proposition by investigating the customer’s Pains and Gains and making a Value Proposition Wheel
- 6 The Crowded Shadows: Learn about the benefits of Equity Crowdfunding and choose between the use of a crowdfunding platform or doing it all yourself
- 7 The Lunatic Cafe: Meet every day with your team for a Daily Cafe and Work Out Loud by sending each other Daily Updates
- 8 Streams of Silver: Visualize your work with Kanban Boards and optimize the workflow with Work in Progress Limits
- 9 The Invention of Everything Else: Discover the Innovation Vortex, which emerged by combining the Design Thinking approach with the Lean Startup method
- 10 The Terminal Experiment: Validate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Business/Market Fit
- 11 Fables and Reflections: Get together with your team for an Agile Retrospective to do some reflection and work on your Improvement Backlog
- 12 Kings of the North: Navigate your business in the right direction using a North Star Metric, with the help of Support Metrics and Check Metrics
- 13 The Entropy Tango: Keep a Product Backlog with Minimum Viable Features and Experiment Stories updated through ongoing Backlog Maintenance
- 14 A Pleasure to Burn: Keep an eye on your progress with Burn-down Charts, Burn-up Charts, or Cumulative Flow Diagrams
- 15 The New Recruit: Get your hiring process in order with a Recruitment Funnel, sourcing by the founders, and some Skills Tests and Work Samples
- 16 The Enigma Score: Start workforce planning and talent management in your business with Hiring Scorecards that help you avoid culture misfits
- 17 Standard Hero Behavior: Learn a good approach to Job Interviews using a combination of Behavioral Questions and Behavioral Tests
- 18 The Darkest Road: Manage the expectations of stakeholders with a Product Roadmap, created with experiments, outcomes, and a Rolling-Wave Planning
- 19 Ghost Writer in the Sky: Set yourself up for content marketing and e-mail marketing with a Content Calendar and a Content Backlog
- 20 Million-Dollar Gamble: Aim for Agile Funding of your business with small batches, small budgets, and keeping multiple options open
- 21 Spheres of Influence: Get insights into the creation of a Pitch Deck and learn about the essential and the optional slides
- 22 Heart Journey: Describe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth
- 23 A Pirate’s Tale: Find your way on the path to success, from awareness to revenue, measured with the Pirate Metrics
- 24 Test of the Twins: Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests, and Cohort Analysis
- 25 Culture Clash: Identify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling