Marketing 4.0 : moving from traditional to digital /

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer...

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Detalles Bibliográficos

Autor principal:	Kotler, Philip
Otros Autores:	Kartajaya, Hermawan, Setiawan, Iwan
Formato:	eBook
Lenguaje:	inglés
Publicado:	Hoboken, New Jersey : Wiley, 2017.
Materias:	MARKETING MARKETING EN INTERNET LIBROS ELECTRONICOS
Acceso en línea:	Ebook suscrito en Elibro.net
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!