The strategic storyteller : content marketing in the age of the educated consumer /

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Bibliographic Details
Main Author:	Jutkowitz, Alexander, 1968- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2017.
Subjects:	Marketing. Storytelling. Content (Psychology) Electronic books.
Online Access:	https://elibro.net/ereader/ipchile/177527
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