Ethical marketing and the new consumer

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

Detalles Bibliográficos

Autor principal:	Arnold, Chris
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	Chichester, U.K. : Wiley, 2009.
Materias:	Marketing > Moral and ethical aspects. New Age consumers. Electronic books.
Acceso en línea:	https://elibro.net/ereader/ipchile/178542
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