Brand relevance : making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of br...
Guardado en:
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass,
[2011]
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| Edición: | 1st ed. |
| Colección: | Jossey-Bass business & management series.
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| Materias: | |
| Acceso en línea: | https://elibro.net/ereader/ipchile/179545 |
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