Good works : marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just...

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Detalles Bibliográficos

Autor principal:	Kotler, Philip
Otros Autores:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	Hoboken, N.J. : Wiley, 2012.
Materias:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Acceso en línea:	https://elibro.net/ereader/ipchile/180823
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!