The growth drivers : the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2012.
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| Materias: | |
| Acceso en línea: | https://elibro.net/ereader/ipchile/181550 |
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| Sumario: | "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |
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| Descripción Física: | xxi, 294 p. : ill. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119961185 |