Jugaad innovation : think frugal, be flexible, generate breakthrough growth /

"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jug...

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Autor principal: Radjou, Navi
Otros Autores: Prabhu, Jaideep C., Ahuja, Simone
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: San Francisco : Jossey-Bass, 2012.
Edición:1st ed.
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Acceso en línea:https://elibro.net/ereader/ipchile/182582
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