Las Relaciones Públicas como estrategia de comunicación en los eventos cinematográficos: los Premios Goya

The Goya Awards gala becomes a model of organization and combination of personal, spatial and temporal items, characteristics of international events, as well as an interesting communication tool of Public Relations. Analyzing how to plan this type of gala and the communication results obtained from...

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Bibliographic Details

Main Authors:	Amorós Pons, Anna, Comesaña Comesaña, Patricia
Format:	Article
Language:	Spanish
Published:	Universidad de Málaga (UMA): Instituto de Investigación en Relaciones Públicas 2012
Subjects:	Relaciones Públicas Especializadas Protocolo Ceremonial Dirección de Comunicación Eventos Cinematográficos Premios Goya Specialized public relations Ceremonial protocol Communication management Film events Goya Awards
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=3966632
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