Comunicar la responsabilidad social, una opción de éxito empresarial poco explorada

This paper proposes a join work between organizational communication and social responsibility no as a panacea or a definite response to all the difficulties, but as an option of organizational success primarily focused on the reinforcement of internal processes and projecting that success externall...

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Bibliographic Details

Main Author:	Castaño González, Esther Julia
Format:	Article
Language:	Spanish
Published:	Corporación Universitaria Lasallista 2011
Subjects:	responsabilidad social empresarial comunicación organizacional grupos de interés desarrollo humano éxito y cambio empresarial social responsibility organizational communication stakeholders human development success corporative change responsabilidade social empresarial comunicação organizacional grupos de interesse desenvolvimento humano sucesso e mudança empresarial
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=4315783
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