Análisis de la audiencia social por medio de Twitter: caso de estudio. Los premios Goya 2013
This research analyzes the behavior of social and creative audiences through Twitter. We focus on the issue of the Goya Awards Ceremony, 2013, which made Spanish first channel RTVE on February 17th, 2013. This paper aims to compare audimetric or traditional audiences with social audiences ranking pa...
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| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | español |
| Publicado: |
icono14.net
2013
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=4721905 |
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| Sumario: | This research analyzes the behavior of social and creative audiences through Twitter.
We focus on the issue of the Goya Awards Ceremony, 2013, which made Spanish
first channel RTVE on February 17th, 2013. This paper aims to compare audimetric
or traditional audiences with social audiences ranking part in Twitter. Our main
hypothesis is that these social groups are not comparable, ie audimetric audiences
cantor be measured via tweets. In addition, this research investigates whether it is
possible to know, using this microblogging space, the global audience share. In this
study we have used several online tools and prospecting audience systems. These
include the counter T-hoarder for flow monitoring tweets. As control tools GECA studies,
Pirendo and Tuitele were consulted. |
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