Los nuevos prosumidores: audiencias de la televisión social. Análisis de Operación Palace en Twitter

Measurements on the impact on Twitter of the Operation Palace: the true story of 23f' program broadcast in the Sixth February 23 are presented in this contribution. It aims to determine the activity of various profiles, tags, and users. To track the activity a tool created by a company called Pirend...

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Autor principal: Ferreras Rodríguez, Eva María
Formato: Artículo
Lenguaje:español
Publicado: Universidad de Alicante / Universitat d'Alacant: Departamento de Comunicación y Psicología Social 2014
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Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=4898171
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Sumario:Measurements on the impact on Twitter of the Operation Palace: the true story of 23f' program broadcast in the Sixth February 23 are presented in this contribution. It aims to determine the activity of various profiles, tags, and users. To track the activity a tool created by a company called Pirendo has been used. Spain is one of the countries with highest rate of comments on Twitter during the prime time on TV, and Salvados, program linked to this 'special' documentary, is one of the times with most impact achieved in networks. Therefore, we can know their strategy, presence and interactions in the Twitter network.