Meeting new readers in the transition to digital newspapers: lessons from the entertainment industry

In this work, carried out at the University of California Los Angeles (UCLA) Center for Management of Enterprise Media, Entertainment, and Sports (Memes), we suggest that there is hope and reason for media companies to expect a recovery from the current crisis. As journalists and researchers in comm...

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Autores principales: Corredoira Alfonso, Loreto, Sood, Sanjay
Formato: Artículo
Lenguaje:inglés
Publicado: EPI SCP 2015
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Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=5000066
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