Del apagón analógico al temático: El comportamiento de la audiencia televisiva española
The principal objective of this research is to analyse the behaviour of the Spanish TV audience during the period covering the time from the Digital TV Transition in 2010 up to the close-down of specific branded channels in May 2014. The aim is to identify TV viewing behaviour patterns during this p...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | español |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=5255488 |
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| Sumario: | The principal objective of this research is
to analyse the behaviour of the Spanish
TV audience during the period covering
the time from the Digital TV Transition in
2010 up to the close-down of specific
branded channels in May 2014. The aim is
to identify TV viewing behaviour patterns
during this period which is of special
interest in the field of audience analysis.
There are various reasons for interest in
this time period: the increase in time
dedicated to watching TV (which has been
further reinforced by the social influence
of this medium); the removal of
commercial advertising on RTVE; the
merger of Cuatro and Telecinco and the
takeover of La Sexta by Atresmedia. The
methodolgy employed in this research
was both quantitative and qualitative in
its scope; the research used the audience
share as the primary source of
information as it is the sole reference that
is unanimously accepted for audience
analysis. |
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