The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain)
Word of mouth has become a relevant area of research in tourism activities in the last decades. However, the effects on this recommendation of tourists’ emotions is an underdeveloped area, particularly in cultural tourism. This tourism is the second most important segment in terms of numbers of tour...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=5399150 |
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