Communication determinants for the development of markets that target the young men of Villavicencio, Colombia

This research[1] aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marketing, promotion, sales, public relations, adverti...

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Autores principales: Otero Gómez, María Cristina, Giraldo Pérez, Wilson, Giraldo Pérez, Iván Darío
Formato: Artículo
Lenguaje:inglés
Publicado: 2016
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Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=5609119
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