The Emerging Mobile Media Market: exploring the Potential of Tablets for Media Content Consumption

In adopting the qualitative research method of semi-structured self-completion diaries, this study explores how young adult consumers utilize tablets to consume media content traditionally available through television, radio, newspaper, and magazine platforms, perceptions of tablets as a media conte...

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Bibliographic Details

Main Authors:	Chan Olmsted, Sylvia, Shay, Ronen
Format:	Article
Language:	Spanish
Published:	Universidad de La Sabana: Facultad de Comunicación Social y Periodismo 2014
Subjects:	Mobile media consumption uses and gratifications audiences media market
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=4973644
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