El paradigma relacional en las estrategias de las organizaciones de marketing de destinos: Interactividad y función social en las webs turísticas oficiales

Introduction and objectives. The research analyses the degree of interactivity of the official tourist websites of the main Spanish sun and beach destinations as far as their strategies in achieving a two-way communication performance. Besides, key aspects related to social media and the social web,...

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Bibliographic Details

Main Authors:	Martínez Sala, Alba María, Monserrat Gauchi, Juan M., Campillo Alhama, Concepción
Format:	Article
Language:	Spanish
Published:	2017
Subjects:	Web turística oficial marketing relacional interactividad medios sociales web social estrategia comunicación digital Official tourist website relational marketing interactivity social media social website digital communication strategy
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=5910792
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