Similarities and correlation between resident tourist overnights and Google Trends information in Portugal and its tourism regions

Over the last years, we observed an exponential growth in the number of tourism consumers that use the Internet as a source of information during a destination selection process. This process usually starts in a search engine, more specifically and likely on Google. Google Trends is a tool that disp...

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Detalles Bibliográficos

Autores principales:	Dinis, Gorete, Costa, Carlos Manuel Martins, Pacheco, Osvaldo Manuel Rocha
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2017
Materias:	Tourism ICT Marketing Destination Management Google Trends Domestic tourism search data Portugal Big Data Turismo doméstico Dados de pesquisa
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=6068463
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