Cobertura mediática de la prohibición de las corridas de toros en Cataluña a través de un análisis multivariante HJ-BIPLOT
We present the HJ-BIPLOT multivariate procedure that allows the simultaneous visualization of variables and cases. This technique has already been used in other contexts such as Medicine, Psychology or Geology within data mining statistics ( Big Data). It shows its usefulness in the field of communi...
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| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | español |
| Publicado: |
2017
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6234759 |
| Etiquetas: |
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| Sumario: | We present the HJ-BIPLOT multivariate procedure that
allows the simultaneous visualization of variables
and cases. This technique has already been used
in other contexts such as Medicine, Psychology or
Geology within data mining statistics (
Big Data). It
shows its usefulness in the field of communication
with the addition of qualitative material. To this end,
we analyze the media coverage of the Catalan
Parliament's ban on bullfights (national, Catalan
and Salamanca press). We analyzed 650 units,
from different journalistic dimensions: sources,
focus (for or against), quality,
frames and given
importance. By similarity, the newspapers form
three groups: El País and the Catalan newspapers; the newspapers of Salamanca, and in a third
group, the national
ABC and
El Mundo. It shows the
existence of dimensions in the journalistic content: position in favor and position against prohibition,
frames (culture, freedom, nationalism), plurality of
sources and presence of the genre of opinion. |
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