Communicating risk of medication side-effects: role of communication format on risk perception

Background: Medication side-effects often arouse fear in the minds of consumers and therefore need to be communicated in a manner such that the intended message is clearly understood, without causing undue fear. Objectives: Considering the message format and contextual factors that influence percept...

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Autores principales: Sawant, Ruta, Sansgiry, Sujit S
Formato: Artículo
Lenguaje:inglés
Publicado: 2018
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Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=6777638
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