O consumo de bens e serviços de marcas patrocinadoras de clubes de futebol
The aim of this study is to analyze the likelihood that the brand recall of sponsors and certain mind-bending constructs may influence the consumption of goods and services related to a football club. From a quantitative bias, this research uses the logistic regression technique, chosen to be able t...
Guardado en:
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | portugués |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7230329 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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