Newspaper advertising as a source for the history of Kazan industry in the second half of the XIX century

The research is based on a combination of quantitative methods allowing to consider newspaper advertising as a specific kind of mass historical source and qualitative approach to observation of individual advertising materials. There were formal features pointed out of the quantitative approach allo...

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Autores principales:	Galanin, Sergey, Hakimova, A. S, Galanina, S. S, Valeev, Ramil M.
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2019
Materias:	Craft Enterprise Newspaper Advertising Qualitative Approach Quantitative Method Empresa de Artesanías Enfoque Cualitativo Método cuantitativo Publicidad en periódicos
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7406856
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