Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience

Purpose - Through a literature review, evidence was found of the importance of sensory stimulation related to consumer experience processes, when analyzed together with variables of another nature. Design / Methodology - Traditional market research techniques and neuromarketing tools were used. Reg...

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Autores principales:	Rodas Areiza, Jairo Antonio, Montoya Restrepo, Luz Alexandra
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2018
Materias:	sensory marketing consumer experiences neuromarketing consumer behavior emotions marketing sensorial experiencias del consumidor comportamiento del consumidor emociones
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7621869
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