Consumer benefits received in the Instagram account on brand trust and commitment

This study aims to determine the effect of consumer benefits on active participation that has implications for brand trust and brand commitment. This study used a quantitative approach using SEM analysis with SmartPLS 3.0 program and primary data of 146 respondents who were followers of Instagra...

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Detalles Bibliográficos

Autores principales:	Ansyarulah Syuhada, Muhammad, Candra Premananto, Gancar
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2020
Materias:	Instagram benefits brand trust commitment beneficios marca confianza compromiso
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7643143
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