Proceso de comportamiento del consumidor
Consumers are usually the decision-makers to accept or not what businesses offer. In this way, the survival of a company could depend on them. If companies develop marketing strategies without considering the consumer, they risk all their investment. Therefore, the objective of this article is to an...
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| Main Author: | |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7646094 |
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