Unpacking the influence of flight booking websites to e-loyalty: Empirical evidence from South East Asian Millennials

This study aims to understand how Southeast Asian Millennials become loyal to a flight booking website, using the results of an online survey and a E-loyalty model, and structural equation modeling. The findings show that good utilitarian features of websites can significantly increase brand equity...

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Detalles Bibliográficos

Autor principal:	Susilo, Donny
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2020
Materias:	Online booking websites Millennials Flight E-Loyalty Sites de reservas online voos lealdade eletrónica
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7752076
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