Planning Estratégico desde la Semiótica y el Pragmatismo de Pierce

The paper to present addresses some theoretical concepts of pragmatism and semiotics of Charles Sanders Peirce, in relation to the sign, the relationships established between signs and their projection to the Strategic Planning Advertising - Planning. Based on these theoretical elements, a semiot...

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Bibliographic Details

Main Author:	Sojo Gómez, Jairo Roberto
Format:	Article
Language:	Spanish
Published:	2020
Subjects:	Semiótica Peirce publicidad modelo de planeación estratégica Semiotics advertising strategic planning mode Publicidade planeamento semiótica
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=7303227
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