Managerial capabilities and generic business strategies in the wineries of the 'Cava' protected designation of origin
Aim of study: Cava is Spain’s largest wine exporter. However, in the last 20 years, the growth of exports from Cava protected designation of origin (PDO) wineries has been lower than that of other Spanish PDO wines, and Cava’s domestic market share has fallen. From the point of view of strategic ma...
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2021
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8055488 |
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