As estratégias da publicidade infantil na televisão brasileira
This article discusses the persuasive strategies used by television advertising to conquer children. Therefore, it addresses the relationship between childhood, television and identity. It then points out the main persuasion strategies used by advertising discourse. Finally, it presents the results...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | portugués |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8420338 |
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