TikTok como estrategia comunicacional de Guillermo Lasso durante el balotaje electoral 2021 en Ecuador

For the first time since its landing in Latin America, the social network of Chinese origin, TikTok, has been the protagonist in an electoral campaign. Its feverish expansion, favored by the global pandemic of the coronavirus, coincided with the General Elections of Ecuador in 2021, becoming a scene...

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Bibliographic Details

Main Authors:	Barreto, Kevin, Rivera Prado, Maria Claudia
Format:	Article
Language:	Spanish
Published:	2021
Subjects:	TikTok social networks political communication electoral campaign audiovisual narrative Guillermo Lasso redes sociales comunicación política campañas electorales narrativa audiovisual
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8270518
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