El branded content como ejercicio literario: Castle y la novela policíaca
This paper is a study on the application of the advertising tool of reverse prod-uct placement as a technique for the de-velopment of the branded content of the television series Castle (2009-2016). It explores the intertextual relationship between the narrative and its transmedia design as a means...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | español |
| Publicado: |
2022
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8603662 |
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