The Portrayal Of Women In Advertisements: A Critical Analysis Of The Role, Participation, And Empowerment

The study qualitatively explores several past and recent advertisements that have evolved, conflicting and defeating women's roles in society. The study further discusses how advertisements have accelerated the concept of 'emphasized femininity' (Patterson et al., 2009) through the inevitable male-d...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Alam, Sohaib, Khalid, Sadaf, Ahmad, Farhan
Formato: Artículo
Lenguaje:inglés
Publicado: 2023
Materias:
Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=8953819
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!