The The Effects of Economic Factors and Lifestyle on the Healthy Food Consumption of the Elderly in Nong Khai Municipality, Thailand

Objective: This research aimed to study the effects of economic factors and lifestyle on the marketing mix of healthy food consumption. Theoretical framework: The analysis of the economic factors and that affected the 7Ps in terms of worthiness and purchase convenience, e.g., marketing channels, pla...

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Bibliographic Details
Main Authors: Nonthapot, Sakkarin, Jirukkakul, Natcharee
Format: Article
Language:English
Published: 2023
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Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8955888
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