Trends in Cause-Related Marketing (CRM): Scientometrics Analysis Through Prism of Biblioshiny

Purpose: Although interest in cause-related marketing has grown steadily since 1998, the field as a whole remains disorganized. Accordingly, this research aims to undertake a thorough literature evaluation on CrM. This research aims to create a comprehensive picture of cause-related marketing from 1...

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Detalles Bibliográficos

Autores principales:	Bakshi, Megha, Verma, Rajesh
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2023
Materias:	Bibliometrics R Biblioshiny Cause-Related Marketing Bradford Law MCA Thematic Evolution
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8956034
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