The Impact of Branding in Building and Enhancing Customer Loyalty for Banking Services: an Applied Study of Commercial Bank Customers in Jordan

Purpose:  The aim of this study is to examine the impact of branding in building and enhancing customer loyalty for banking services.   Theoretical framework: branding dimensions are the first factors, which affect a customer’s opinion of the quality and features a particular product, including bran...

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Autores principales:	Alatyat, Zakarya A., Atiat, Hadi Saleh, Al Qatawneh, Manar Ibrahim, Alrahamneh, Nour Hussien Yousef, Alrahamneh, Hussien Yousef, Alzyadat, Mohammad Awad, Jalil, Mohammad Mansour Abu
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2023
Materias:	Brand Branding Customer Loyalty Banking Services Commercial Banks Jordan
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8956082
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