Service Quality Towards Retail Stores on Expected and Perceived Service Quality
Purpose: The purpose of this research is to investigate the relationship between expected service quality and perceived service quality in retail stores. Theoretical framework: The study will be based on the Servqual model, which measures service quality by assessing the gap between expected and p...
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| Autores principales: | , , , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2023
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8956417 |
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