Exploring the Factors that Influence Consumers to Purchase Perfume Products

Purpose: This paper mainly focuses on the perfume products as research objective and aims to investigate the relationship between personality traits, conformity, perception of perfume’s usefulness and purchase intention.   Theoretical framework: With the rapid growth on economic development, consume...

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Autores principales:	Ou, Cheng-Chieh, Chuang, Hsiu-Hui
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2023
Materias:	Perfume Products Perception Perfume’s Usefulness Personality Traits
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8956941
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