The Impact of Social Media and Innovation Strategy on the Marketing Performance of Small and Medium Sized Enterprises (Smes) in Bekasi City, Indonesia

Purpose: The aim of this study is to see how social media and new product development affect the marketing efficiency of micro, small and medium enterprises in the Bekasi area. Indonesia.   Theoretical Structure: This research was conducted using incidental sampling technique with a total sample of...

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Autores principales:	Winarso, Widi, Sinaga, Jhonni, Syarief, Faroman, Untari, Dhian Tyas, Sukardi, Sukardi, Mulyadi, Mulyadi
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2023
Materias:	Social Media Innovation Strategy Marketing Performance
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8956990
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