Actual Strategies for Businesses Penetrating Foreign Markets in the Modern Economy: Globalisation Aspect

Purpose:  This article examines the theoretical aspects of businesses entering foreign markets within the context of globalisation. It highlights the challenges and opportunities presented by globalisation, focusing on the arrangement of companies and the strategic approaches adopted when entering g...

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Autores principales:	Kormakova, Inna, Kruhlyanko, Andriy, Peniuk, Valeriia, Ursakii, Yuliia, Verstiak, Oksana
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2023
Materias:	Business Strategic Management International Marketing Foreign Economic Activity Company Performance
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=8957050
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