Exploring the Role of Influencers' Perceived Fraud Between Influencers' Credibility and Consumer Purchase Intentions

Objectives: A research imperative emerged to address the nuanced landscape of perceived social media scams, with a focal emphasis on the indispensable facet of influencers' credibility within the intricate web of consumer decision-making.   Methods: This study adopted a quantitative research paradig...

Descripción completa

Detalles Bibliográficos

Autores principales:	Qureshi, Muhammad Ahsanullah, Shahzadi, Sidra, Hussain, Tehleel
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2024
Materias:	Social Media Source Credibility Influencers' Perceived Frauds Product or Service Perceptions Consumer Purchase Intentions
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=9298149
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!