The effect of social customer relationships management on customer loyalty in indonesia'S e-commerce

Purpose: The aim of this study is to determine whether social customer relationship management through social media marketing improves customer engagement and if it can support customer loyalty and retention.   Theoretical Framework: Customer loyalty and retention are influenced by factors such as c...

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Autores principales:	Adriel, Kevin, Sudarman, Muhammad Briandityo, Smith, Baron, Mustikasari, Faranita
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2024
Materias:	Social Media Customer Relationship Management Customer Loyalty
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=9426466
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