La magia de las palabras. Marketing y performance entre los gitanos americanos de Ciudad de México

This article analyses the economic practices of American Gitanos in Mexico City as cultural performance and symbolic action, which shapes their world of experience. Through qualitative and immersive research, I examine how Gitano salespeople use effective marketing techniques based on their extraord...

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Bibliographic Details

Main Author:	Lagunas Arias, David
Format:	Article
Language:	Spanish
Published:	2024
Subjects:	marketing performance economía gitanos México economy Gitanos Mexico
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=9440501
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