Matrices para el Marketing sin fines de lucro
Introduction: It was observed in the thesis, from various Latin American countries, that when developing a marketing plan for non-profit organizations, they used consumer marketing matrices, which is contradictory; due to the economic condition of the associations dedicated to social causes, sinc...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | español |
| Publicado: |
2021
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=9548862 |
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