Influencia de los 11 principios de Joseph Goebbles en la campaña política de Donald Trump
Throughout history politicians have always sought ways and tools to reach in a more effective way to the people, the discipline that is responsible for this is called political marketing. Joseph Goebbels, who was the Nazi propaganda minister, is considered the father of political marketing. Goebbels...
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| Formato: | Artículo |
| Lenguaje: | español |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=9682119 |
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| Sumario: | Throughout history politicians have always sought ways and tools to reach in a more effective way to the people, the discipline that is responsible for this is called political marketing. Joseph Goebbels, who was the Nazi propaganda minister, is considered the father of political marketing. Goebbels established the 11 principles of propaganda in order to move masses under a single ideology, which have been used today and are still relevant in this field. The purpose of this research is to determine the influence of the principles mentioned above in Trump's election campaign in 2016. In order to define the percentage of the relationship, interviews were conducted where findings were obtained in order to create surveys, which the sample number was 268 however, 274 were obtained. As a result, the first group obtained a relation of 56.7% with the principles, the second with 54.3% and finally with 56.9%; it can be concluded that the 11 principles of Goebbels influences 56.02% in the campaign of Donald Trump. |
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