El Marketing y desarrollo de productos innovadores verdes: una revisión de la literatura

In recent years, the concept of green innovative product has become a trend. The main objective of this article is to present a literature review in three axes within the concept of green innovative product: marketing, supply chain and innovation. With this purpose, the study established a methodolo...

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Bibliographic Details

Main Authors:	Serrano García, Jakeline, Arbeláez, Juan Camilo, Ortiz Clavijo, Luis Felipe
Format:	Article
Language:	Spanish
Published:	2021
Subjects:	Green marketing green innovative products green innovation literature review Colombia Marketing verde producto innovador verde innovación verde revisión de la literatura produto inovador verde inovação verde revisão de literatura Colômbia
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=9776484
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