Factores que inciden en la intención de compra de teléfonos móviles en los jóvenes de la ciudad de Machala

This correlational study investigates the factors that influence the purchase intention of mobile phones in young people in the city of Machala, using a quantitative approach. The objective of this research is to know which are the variables that are related to positioning and how it influences its...

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Bibliographic Details

Main Authors:	Flores Chica, Fabricio, Suscal Orellana, Kevin, Aguilar Gálvez, William, Sánchez Quezada, Tatiana
Format:	Article
Language:	Spanish
Published:	2024
Subjects:	positioning quality loyalty purchase intention posicionamiento calidad lealtad intención de compra
Online Access:	https://dialnet.unirioja.es/servlet/oaiart?codigo=9842470
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