Evaluating the moderating effect of online shopping attitude on online impulsive shopping; A study of Indian emerging market shoppers

In an emerging market, understanding the behaviour of shoppers in the online market is essential to the development of online retail strategies. The aim of this research study is to examine the factors affects of seven factors namely, perceived utilitarian value, hedonic value, trust, materialism, f...

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Autores principales:	Gunardi, Ardi, Badavath, Surender, Mathur, Swati
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2025
Materias:	utilitarian value hedonic value trust materialism fashion involvement attitude impulsive shopping valor utilitario valor hedónico confianza materialismo implicación en la moda actitud compras impulsivas
Acceso en línea:	https://dialnet.unirioja.es/servlet/oaiart?codigo=10143804
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