Franchise chains and regional development: an institutional analysis of Brazilian central-west
Objective: This article is a part of studies designed to investigate variables in the institutional environment that are significant for the expansion strategy of franchise chains, with a focus on inland regions. The objective is to identify variables that impact the attractiveness of the institutio...
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| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2025
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=10288400 |
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